En su libro «Las trampas del deseo: como controlar los impulsos irracionales», el profesor de economía conductal de MIT- Dan Ariely, a través de una serie de divertidos experimentos sociales, nos desvela los mecanismos ocultos, tanto irracionales como predecibles, que rigen nuestras decisiones: desde la compra, hasta el grado de honestidad, nivel de ahorro, desidia y percepción de dolor, entre otros. ¿Y que pasa con el animal racional que llevamos dentro? Os animo a ver este programa de «redes», en el cual Eduard Punset entrevista a Dan Ariely:
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